Elevation are working with an innovative manufacturing company in South Yorkshire to recruit a Marketing Specialist to focus on marketing a specific product range for them. 2/3rds B2B and 1/3rd B2C – this will cover a multi-channel approach.
Reporting to the MD your role will include:
Key Responsibilities Include:
*Market intelligence-be the expert on the product range, market, competitive landscape etc
*Collaborate with internal and external teams to develop product positioning and marketing messaging that resonate with target buyer personas.
*Support the development of the marketing plan for the category including key activities and budgets to support the retention of existing partners and the acquisition of new partners.
*Develop multichannel marketing activities to promote awareness including; PR, Social Media, Design, Email Campaigns, sales marketing collateral and other relevant channels.
*Assess the effectiveness of the marketing programmes and report back to the business on required changes.
What specific technical knowledge and competencies does the Job Holder require?
*Product marketing experience across the full mix
*Proficient in productivity applications such as Microsoft Office, Project or Basecamp.
*Comfortable using collaboration and CRM tools
*Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
*Exceptional ROI-tracking skills, able to prove what is -or isn’t-working
*Excellent people and organisational skills to interact with colleagues, cross-functional teams and third parties. Team player!
*Bachelor’s degree in business or marketing or a recognised professional qualification in marketing would be an advantage